The Salon

We’re simply mad about hair. And not just any old hair … your hair!, We jump out of bed each morning excited to start the day and eager to welcome clients through our hair salon doors, You’ll find us scouring the latest hair and beauty pages, looking for inspiration for the latest colours, cuts and styling so that we’re ready to do our very best for you and your hair. We stay ahead of the crowd to give you what you deserve beautiful cuts and stunning colour. So if you’re looking for a hairdresser that puts you first, and who is truly passionate about helping you to look your best everyday, as well as on those extra special days, we could be just the ticket.
Our Salons are also home to our Beauty rooms, a calm and tranquil space where you can relax and unwind letting the stresses and strains of your busy life fade away, We’ve got beauty treatments to suit you whether you’re female, a teenager, mum or granny, using Rootcare, Aveda, Dermalogica, Fake Bake, Jessica, Minx Nails to name a few, and if you’re looking for semi-permanent make up and Botox, we have visiting professionals who provide these specialist services in our beauty salon too.

Meet the Team

Sarah Johnson

Ahmed Lotfy

Jessica Instinct

Career Opportunities

Interested in becoming part of our great team,
contact us today to find out how you can have the opportunity.


Our Awards

Ahmed Lotfy Beauty Center was created by Mr. Ahmed Lotfy in 1998 since opening has been a nationally awarded Salon dedicated to quality. Our team of stylists are regularly invited to leading European Salons to study and create new trends and to train salon owners"We all need to celebrate who we are" hence we provide the highest level of ongoing training to our team, ensuring we produce a great collection of individuals that can achieve each guests dreams in a relaxed and pampered environment.

Salon Awards

Hair Expo

  • Winner – excellence in salon marketing.
  • Finalist – new business.
  • Finalist – apprentice of the year.

Victorian Hair Awards

  • Winner – salon business of the year.

Australian Hair Fashion Awards

  • Winner – salon business of the year.
  • Finalist – VIC hairdresser of the year.

Wella Australia

  • Winner – best female image.


  • Face of IHS – Judges award for excellence.

Hair Awards

  • Winner – salon business of the year.

Youtube Channel

Our Stats

    Our Services

    At Ahmed Lotfy Beauty Center, our highly skilled hair industry professionals who keep themselves ahead of the crowd. We've won awards for our in-house training programme and we're often found showcasing your talent on the catwalk.

    Our talented stylists want you to look your best and enjoy your experience in our family-friendly salon, Our stylists care about the look and health of your hair. All our talented staff use quality hair care products that will leave your hair feeling as good as it looks.

    Our Products

    Our own range of all natural products called Root Care is made from 100% naturally derived ingredients for the health of your hair.


    As much as we love you visiting us, we don’t want you to just look and feel great when you leave the salon, we want to do everything we can to ensure you have a great hair day, every day! So our Artistic Team have pulled together a series of ‘how to’ tutorials to keep your hair looking fabulous until your next visit. It’s you.

    How to Straighten Curly Hair


  • Comb through your wet hair and apply L’Oréal Kérastase Oléo Relax Serum, apply to mid-length and ends
  • Dry your hair to release some of the moisture
  • Section your hair and blow dry straight using a round brush, use tension to ensure hair will stay in place whilst straight. Ensure the ends are smooth and bevel under slightly
  • You can use the straightening irons to ensure all hair is straight, glide through the mid length and ends, keeping the ends bevelled
  • Because you have already used product in your hair whilst wet, you don’t need to apply anymore but for that extra shine, spray Tigi Head Rush shine spray

  • As much as curly hair looks fantastic, if you have naturally curly or unruly hair and can’t manage it or simply love the change of wearing it straight, this video clip will show you how to blow dry and straighten those lovely locks. You’ll also learn how to keep hair straight until your next wash. The products in this clip are perfect for your desired look but please consult your stylist for recommendations to match your personal hair type.

    How to Create a Prom Ponytail


  • Separate a long section from the front of your hair
  • Brush your hair into a tight ponytail at about a 45 degree angle, make sure to remove any bumps with a comb and fasten
  • Backcomb hair from the loose section separated earlier to create height
  • Smooth the section over to the back of your head near the ponytail and spray to hold
  • Lightly twist and secure with kirby grips
  • Curl sections of the ponytail (hold for about 10 seconds and release)
  • Brush out the curls to loosen up the look for a more contemporary feel
  • Finally pick a few sections of hair and curl and secure near ponytail for added volume

  • A glamorous up do adds the finishing touch to any gorgeous outfit. Here Tina Farey demonstrates how to get create your own look from the comfort of your own home.

    How to Create a Ponytail


  • Use a comb with fine, natural bristles instead of a comb to enable you to get a tight ponytail
  • Start from underneath the hair at about a 45 degree angle
  • Keep brushing and using your fingers to gather all hair without bumps
  • Finally fasten while keeping a tight grip on your hair

  • For the perfect polished pony tail, Artistic Team member Tina Farey shares her hints and tips on how to get the look every day.

    How to Style a Bob


  • Comb through your bob
  • Use a volumising lotion if you have fine hair, if you have thick or naturally volumised hair, use a small amount of L’Oréal Kérastase Aqua-Oleum to your mid-length and ends
  • Start to blow dry your hair, starting with the back, using the nozzle, blow down the hair flow and then using a medium round brush smooth out the ends
  • On the crown area, blow dry the hair up to create lift and height
  • Blow dry the sides forward and direct the nozzle in the direction of your hair flow
  • To hold the style and create shine, use a light hair spray or shine spray, such as Tigi Head Rush

  • This classic and versatile haircut will always be a popular choice. There are many ways to style a bob, as seen by Katie Holmes, Anika Noni Rose and Carey Mulligan, but follow these simple steps at blow-drying a classic graduated bob. Please consult your stylist for the right products to match your hair type for this style.

    How to Curl your Hair


  • Take clean sections into your hair, use L’Oréal Kérastase Double Force Hair Spray as it’s light and weightless
  • Comb through your hair from the root, curl your hair (not from the root) and twist using your straightening irons, this takes practice, ask your stylists to show you how
  • Do this all the way up to the top of your hair
  • Dress out your hair running your fingertips through your hair lightly giving your hair a natural look, your hair will still retain its curl
  • Apply a light weight serum in order to keep the look from being weighed down and finish with your hair spray.

  • Country singer and classic beauty, Taylor Swift, loves to wear her hair curly and with movement, whatever her chosen style. To achieve her curly trademark locks and style, follow these simple steps, whatever the occasion.


    How can I control my life
    when I can't control my hair?

    Contact Us

    3 Hassan Aflatoun St. Off El Thawra St.
    in front Of United Arab Emirates Embassy
    Ard El Golf, Heliopolis,
    16 Ibrahim Sharif St. in front of Kiroseiz Mall, Mustafa Kamel St,

    Phone: (+20) 100 101 0806

    Phone: (+20) 111 550 2022

    Alexandria: (+20) 115 445 5554


    Facebook: /ahmedlotfy.offical

    Sat-Thu: 9:00am → 10:00pm
    Friday: Closed

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    in the heart of Cairo.